Today’s modern Bitcoin exchanges have dramatically improved access to Bitcoin ownership in 2024. Gone are the days of janky peer-to-peer (P2P) trading forums and questionably secure early exchanges like Mount Gox. Instead, a legion of Bitcoin ramps focused on superior security and user experience (UX) have made buying your first Bitcoin a breeze. Many of these services have even started education-focused initiatives to encourage greater adoption during the most recent Bitcoin bear market. In November 2023 Swan launched Welcome to Bitcointheir free 1-hour introductory course on Bitcoin. In December 2023, Cash App issued BREADa free, limited edition magazine that uses design to tell stories and inform readers about Bitcoin in a relatable and accessible way.
What these initiatives show is that Bitcoin adoption is approaching a tipping point. These two major Bitcoin exchanges, along with the industry at large, are discovering that easy access to a quick buy button does not guarantee a purchase. Numerous barriers to entry for nocoiners still exist, posing significant limitations to understanding Bitcoin, thus hindering Bitcoin growth and adoption. As we approach a steeper slope in Bitcoin bell bendThrowing beginners into sharing apps without sufficient training and cultivation is no longer a strategy for success.
What was once a much simpler task of galvanizing early adopters and cypherpunks around Bitcoin’s clear value proposition is evolving into a more complex and convoluted process of orange-pilling the early majority of future Bitcoin holders. We hope this will then lead to widespread mass adoption of Bitcoin as society massively chooses to store its time and energy in the best money ever created. For this hyperbitcoinization To prevent this, more people need to understand the intricacies of Bitcoin. This is easier said than done because Bitcoin still has an education problem:
- A Study of the Economist Intelligence Unit reported that 51% of people said a lack of knowledge is the main barrier to owning Bitcoin.
- A YouGov survey found that 98% of beginners do not understand the basic concepts of Bitcoin.
- A national survey from the Yale Center found that 69% of young people find learning boring.
This research outlines the struggles of onboarding and training the next generation of Bitcoiners, especially the younger generations who have been shown to have a limited attention span of 8 seconds. For inspiration on how to solve this problem, let’s look at one of the most popular mobile games of all time… Pokémon GO.
Pokémon GO was and remains a global phenomenon. This beloved app captured the attention of Gen-Z, Millennials, and Gen-X and boasts record-breaking engagement metrics:
- In 2016 the game reached a peak 232 million active players.
- Pokémon GO grossed a profit $6 billion in revenue.
We at Yippee believe the success of this award-winning game can illuminate the path for Bitcoin adoption. So we began the exciting task of building Clash of tribes–The world’s first Pokémon GO-inspired Bitcoin education game. The rules are simple: create or join a tribe and battle your friends for dominance over a city by capturing a Bitcoin-themed beast in each area.
Every week Jippi will release a new territory to claim. A tribe member will explore that area with their phone, where he or she will discover a Bitcoin Beast to capture. If they answer all the Bitcoin quiz questions correctly the fastest, they will catch that beast. The tribe with the most territories and Bitcoin Beasts at the end of the game wins $30,000 worth of Bitcoin, which is divided equally among each tribe member.
Our vision is for Yippie to become the largest and most popular platform for beginners to collect, teach and accumulate Bitcoin. We see Jippi as the most accessible on-ramp to the industry, where we can educate a whole new generation of Bitcoiners, from beginners to experts, by lowering the barrier to entry.
You can support the development of Tribe Clash by contributing to our crowdfunding campaign at Timestamp. With Timestamp, investors from all backgrounds can support Bitcoin-only companies and make an impact. Our campaign is open to both the general public and accredited investors, so we would love for you to join us on this journey.
This is a guest post by Oliver Porter. The opinions expressed are entirely their own and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.